Beyonce, works in cooperation with the company Coty, she presented her fragrance Pulse in September 2011. Pulse is a citrusy, floral and gourmand fragrance, devoted to the favourite flower of the singer – orchid. This energetic arrangement portrays the excitement that she feels on stage. The fragrance opens with sparkling top notes of pear blossom, frozen bergamot and accord of blue curacao liqueur. The heart features bluebird orchid, for the first time used in a fragrance. There are also notes of delicate peony and intensive midnight blooming jasmine.
The base is warm, sensual and desirable, made with Madagascar vanilla, musk and precious woods. The faceted bottle is designed to look like it is upside down, while its blue colours evokes the fragrance inside. The nose behind this fragrance is Bruno Jovanovich. Beyonce perfumes were made in partnership with perfumers Claude Dir, Olivier Gillotin, Honorine Blanc and Bruno Jovanovich. A fragrance enthused by the famous singer Beyonce and womanly fragrance.