Gucci ‘Guilty’ – a new dawn, a new chapter. The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. This modern declaration of self expression and sexuality ignites the campaign’s powerful statement – Guilty not Guilty. Under the Guilty not Guilty light, the original Gucci ‘Guilty’ fragrances embody the new edge of the brand. They signify freedom, by breaking with traditional male and female fragrance ingredients. At the heart of Gucci ‘Guilty’ for him the floral, sensual orange blossom doesn’t conform to a classic male fragrance’s notes, heightening the scent’s allure. Gucci ‘Guilty’ for him opens with invigorating lemon and is intensified with seductive notes of lavender and patchouli.